Undo - Bastiaan Franken
Advertising is typical mass-media. The art project Undo turned this reality on its head. In June 2009, throughout the city center of Arnhem, unique posters reinstated public space. Undo used existing infrastructure for advertising and was implemented like an advertising campaign, turning the city of Arnhem itself into the work of art.
Undo also showed the new collection of Van Markoviec, creating fashion made of sustainable materials. Van Markoviec showed the collection at the posters on the catwalk in the Eusebius Church on June 28, 2009 in association with fellow Dutch sustainable fashion talents.